Privacy policy

Introduction

This privacy policy describes how Pawtrail (“we”, “us”) collects, uses and discloses personal data when you visit or buy from our Shopify store.

Who we are

Trading name: Pawtrail
Privacy contact email: support@pawtrail.sg

Data protection contact

Under Singapore’s Personal Data Protection Act 2012 (PDPA), Pawtrail has appointed a Data Protection Officer. The owner of Pawtrail is our Data Protection Officer. To request access to or correction of your personal data, or to withdraw consent (including for marketing), please email support@pawtrail.sg. That mailbox is our published business contact for data protection requests.

We aim to respond within 30 days. If a matter remains unresolved, you may approach the Personal Data Protection Commission (PDPC).

Laws we respect

Singapore: We aim to handle personal data in a manner consistent with the Personal Data Protection Act 2012 (PDPA) — including consent where required, purpose limitation, notification, reasonable security, and access/correction.
Payments / Shopify: Card data is processed by Shopify Payments and card networks; we do not store full card numbers on our own systems.

What we collect

Depending on how you use the store, we may collect:

Identity and contact data (name, email, phone, shipping/billing address)
Order and fulfilment data (products, amounts, tracking numbers)
Technical data (IP address, device/browser, cookies, approximate location) via Shopify and analytics you approve
Marketing preferences (newsletter opt-in)
Support correspondence

We do not ask you to send passwords for other services or full card PANs by email.

Why we use personal data

To process and deliver orders (including sharing with partners who pack and ship your order, and with carriers)
To provide customer support and handle returns/refunds
To detect fraud and secure the store
To send transactional emails (order, shipping)
To send marketing only where you have opted in / where permitted under PDPA
To meet legal and tax obligations

Who we share with

Shopify Inc. and its group — store hosting, checkout, analytics tools you enable
Payment processors — Shopify Payments and any approved gateways
Warehouse and shipping partners — to pack and deliver your order
Email / support tools
Professional advisers and authorities where required by law

We do not sell your personal data.

International transfers

Warehouse partners and Shopify infrastructure may process data in other countries. By ordering, you understand your shipping details must be sent to the partner that packs your order.

Cookies and tracking

We use Shopify’s necessary cookies for cart and checkout.

If you accept marketing cookies, we use the Meta Pixel and Meta’s Conversions API to share details of your visit and purchases, such as pages viewed, items added to cart, and order value, and contact details you give at checkout, such as your name, email and address, with Meta Platforms. This helps us measure and improve our ads on Facebook and Instagram. We don’t sell your personal data. You can change your cookie choice at any time via the cookie banner.

Storage and security

We rely on Shopify’s platform security and our partners’ controls. We keep order records for as long as needed for fulfilment, support, accounting and legal obligations.

Your rights

Under Singapore’s PDPA, you may request access to or correction of your personal data, and withdraw consent for marketing (subject to legal exceptions). Contact support@pawtrail.sg. You may approach the Personal Data Protection Commission (PDPC) if a matter remains unresolved.